Friends, this week our rebrand finally went live! A huge thank you to Sofia, brand designer for the beautiful designs and the full brand kit.

Vertrauen Protocol is live

The whole process was fast and smooth, and we'd love to hear what you think of the new look. We're excited to keep building this journey with you as Vertrauen Protocol.

Three AMAs in three days

We spent the week on the mic, and yes, we deliberately held a few things back for now. It started on Wednesday with our own weekly AMA, the first one under the new name. On Thursday we joined Alucard's weekly AMA show (he's a GOAT, follow him if you don't already), and on Friday we closed the week with our third AMA, together with Madhav.

As promised in past newsletters, we're ramping up our online presence and spreading the word about Vertrauen Protocol far and wide. And next week will be truly special: we're going live from TOKEN2049 in Singapore.

What we built this week

The Trustpaper is almost ready. We can't wait to share it with you.

Smarter wallet evidence - We're building the layer that connects a KOL's public calls to their on-chain activity. A token showing up in a post and in a wallet isn't proof on its own, so every piece of evidence has to be attributable to the right wallet at the right moment. This week we refined that system even further.

Sharper classifications - We tested a sharper classifier that does a cleaner job of separating paid partnerships from everything else, so a promo post never gets mistaken for a genuine call.

Behind the scenes - The team is working on automated deployments and database backups, so future updates reach you faster and more safely.

What's coming next

Wallet verification for KOLs. We're building verification by wallet signature. KOLs will confirm their wallet by signing with it, so every claim is tied to a wallet they've proven they own.

Mainnet in November. Our smart contracts are running on Solana devnet, and we're planning the mainnet launch for November. Stay tuned, this one is going to be exciting!

Work with KOLs? Join our pilot

If you want to get in on the action now, we have great news for you. We're preparing a pilot for teams that select and work with KOLs: projects, exchanges, prop firms, agencies and more.

Simply reply to this email if you'd like to be an early part of our pilot program. We're honoured to have you here with us!

See you in Singapore 🇸🇬

Next week is all about action. We're incredibly excited to meet many of you face to face at TOKEN2049. We're looking forward to new people, new connections, and coming home with plenty of great stories. If you're there, come say hi!

Market insights from Lorenzo

The financial tides in crypto are shifting, and the space is maturing. As institutional ETF inflows keep ramping up, the next altseason will likely look very different from what the OGs remember from past cycles. Capital allocation is getting tighter and far more concentrated.

Instead of the classic bull run that lifts all boats, it's becoming much more likely that individual coins, tokens and ecosystems grow in their own silos. That makes it vital to keep track of the market and stay proactive over the next two years. This is the next phase of crypto's evolution, and if we're not ready, it's easy to miss.

This season shows one thing clearly: never spread yourself too thin. Concentrate on the narratives you fully understand and follow every day.

What's on our radar this week? Utility projects with real revenue and long-term deflationary tokenomics.

Thank you for being here with us. See you next week, hopefully from Singapore!

Stay kredible.
Your Vertrauen Protocol team